კონფერენცია

∘ Lali Chagelishvili-Agladze ∘ Koba Chagelishvili ∘
Marketing Aspects of Crisis Management in Modern Companies

Summary

In the last decade, the need for management of knowledge-based crises is increasing in the modern companies. The widest invasion of innovative economics in the lives of companies has increased the scope of competition and slowly decreases the life cycle of companies that do not break the news or misrepresent the change.

The purpose of the present work is to discuss the nature of the crisis, the nature of the changes, and the need to make changes in them. Significant emphasis is placed on the marketing aspect of crisis management, and the authors offer a marketing management concept of crisis management.

On the basis of statistical analysis, the effectiveness of the proposed concept is substantiated by the end of the work.

Key Words: Crisis Management; Organizational Changes; Marketing Psychology; Efficiency

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Lali Chagelishvili-Agladze ∘ Koba Chagelishvili ∘ Marketing Aspects of Crisis Management in Modern Companies Summary In the last decade, the need for management of knowledge-based crises is increasing in the modern companies. The widest invasion of innovative economics in the lives of companies has increased the scope of competition and slowly decreases the life cycle of companies that do not break the news or misrepresent the change. The purpose of the present work is to discuss the nature of the crisis, the nature of the changes, and the need to make changes in them. Significant emphasis is placed on the marketing aspect of crisis management, and the authors offer a marketing management concept of crisis management. On the basis of statistical analysis, the effectiveness of the proposed concept is substantiated by the end of the work. *Key Words:* *Crisis Management; Organizational Changes; Marketing Psychology; Efficiency***